Service Scope & What's Included
We believe in full transparency. This page explains, in plain language, exactly what our service includes, what it doesn't, and what you can expect from us — and what we expect from you.
This summary is provided for clarity and transparency. It works alongside our Terms of Service and Privacy Policy.
1. Our Service
- Content Generation — We create suggested post visuals, captions, and hashtag strategies each month using AI-assisted tools, based on the brand information, goals, and assets you provide during onboarding.
- Approval Workflow — Every piece of content is delivered to you through our review platform, where you can approve posts, reject them, or request revisions before anything is finalized.
- Content Calendar — Approved content is organized into a monthly calendar so you always know what is scheduled and when.
- Posting & Scheduling — Depending on your plan, finalized content is either delivered to you for self-posting (Basic) or scheduled and posted on your behalf to the platforms included in your plan (Popular and Elite).
2. What Is Included in Each Plan
- Basic — 10 Lead-in posts per month, delivered for your own posting. Revisions, posting, support tickets, SEO-optimised captions, and optimised hashtags are not included.
- Popular — 10 Lead-in posts per month, posted on 1 social platform, with revisions, support tickets, SEO-optimised captions, and optimised hashtags included.
- Elite — Once-a-day content, posted on up to 4 social platforms, with revisions, priority support tickets, SEO-optimised captions, and optimised hashtags included.
- All prices are in Canadian dollars, billed monthly. You may cancel at any time; cancellation stops future billing cycles and service continues until the end of the current paid period.
3. AI-Generated Content
- All content — including images, captions, and hashtags — is generated with the assistance of artificial intelligence and then organized for your review.
- AI-generated content can occasionally contain inaccuracies, visual imperfections, or wording that needs adjustment. That is exactly why our approval workflow exists: nothing is finalized without your review.
- You are responsible for reviewing all content for factual accuracy, brand alignment, and compliance with any regulations that apply to your industry (for example, advertising rules for legal, medical, dental, financial, or real estate professionals) before approving it.
- By approving a post, you confirm it is accurate and suitable for your business, and you accept responsibility for its publication.
4. Revisions
- On plans that include revisions, you may request changes to a post through the review platform before it is finalized. Revision requests should be specific so we can address them accurately.
- Revisions cover adjustments to the delivered content (design tweaks, caption changes, image regeneration). They do not include a full change of campaign direction, brand identity, or scope mid-cycle.
- On the Basic plan, content is delivered as-is and revisions are not included.
5. Your Responsibilities
- Provide accurate and current business information, including services offered, contact details, and any content restrictions (words to avoid, claims that cannot be made, etc.).
- When using the Brand DNA generator, you represent and warrant that you are fully authorized to create brand materials for the company and to use the website, names, logos, images, and other information you submit. You are responsible for the Brand DNA and related content you create; Social Media Automator is not liable for unauthorized use, misrepresentation, or claims arising from user-generated brand content.
- Ensure that any assets you upload — logos, photos, brand imagery — are owned by you or that you hold the rights to use them commercially. We are not responsible for third-party claims arising from assets you supply.
- Review and approve or reject content within a reasonable time. Delayed approvals may delay your posting schedule.
- Maintain access to and good standing of your own social media accounts. Where posting is included, you are responsible for granting and maintaining the access needed for us to post on your behalf.
6. What Our Service Does Not Include
- Community management — we do not respond to comments, direct messages, or reviews on your behalf.
- Paid advertising — we do not create, run, or manage paid ad campaigns or ad budgets.
- Account recovery or platform disputes — we cannot restore banned, restricted, or hacked social media accounts, and we are not responsible for actions taken by social media platforms against your account.
- Website design, email marketing, or other marketing services outside of the social media content described above.
- Legal, financial, or compliance review of your content — final compliance review is your responsibility.
7. Performance Expectations
- Our service is designed to keep your social media presence consistent, professional, and on-brand — which supports visibility over time.
- We do not guarantee specific outcomes such as follower growth, engagement rates, leads, bookings, or revenue. Social media results depend on many factors outside our control, including platform algorithms, your industry, your audience, and market conditions.
- Social media platforms change their algorithms and policies regularly. We adapt our approach, but we are not responsible for performance changes caused by third-party platforms.
8. Billing & Cancellation
- Subscriptions are billed monthly in advance through our secure payment processor (Stripe). We never store your card details on our own servers.
- You may cancel at any time. Cancellation takes effect at the end of the current billing period; content already produced in that period remains yours.
- Because content production begins shortly after payment, monthly fees for periods where work has begun are generally non-refundable. If something has gone wrong, contact us — we will always try to make it right.
9. Content Ownership
- Once a post is finalized and paid for, you may use it freely on your own social media channels and marketing materials.
- We may showcase anonymized or generic examples of our design work for portfolio and marketing purposes, unless you ask us not to.
10. Communication & Support
- Support is provided through support tickets on plans that include it (Popular and Elite, with priority handling on Elite).
- For general questions, you can always reach us via the contact page.
Questions about anything on this page? Contact us — we're happy to clarify before you sign up.